Welcome to Cult of Sweden.se

What is Cult of Sweden? It is a living, breathing culture—shaped by history, refined by time, and reinvented with each generation. It is the poetry in a pop song, the stillness in a Bergman film, the unspoken codes of everyday life. It is pride and discomfort, nostalgia and rebellion. Through music, cinema, traditions, and language, I will share fragments of this ever-changing identity. A culture to observe, to question, and perhaps even to adopt—like a cult.

The Manual You Never Got

Swedish culture isn’t just about Midsummer and meatballs. It’s about knowing when to speak and when to stay painfully silent. It’s about holidays that mix pagan rituals with modern awkwardness. It’s about words that don’t translate and traditions that no one really questions.

I’ll guide you through the big celebrations, the small everyday moments, and the strange rules that shape life here—whether you’re visiting, moving in, or just trying to make sense of it all.

Welcome to Sweden. You might never leave.

The arts